The winners of this year’s Chip Shop Awards have been revealed.
The Drum Chip Shop Awards is a celebration of creativity without limits. No matter whether the entered ads really ran or not, this is a platform where anything and everything is allowed – an awards show with no rules and no boundaries, where the creative possibilities are endless.
The Chip Shop Awards 2022 winners
It should therefor be noted that The Chip Shop Awards entries do not reflect the views, policies or strategies of any organization.
The Grand Prix went to Gusto for Heinz for the 'Perfect 365 Days of the Year' campaign. It also won in the 'Ad most likely to cause a riot, best use of bad taste and best video' categories. Check out the work below.
Miami Ad School Berlin was awarded the Chair’s Award for its take on tackling uterus cancer. ’Natural Test’ is a fictitious product that aims to solve the problem of testing to detect the human papillomavirus (HPV), which causes uterus cancer.
Natural Test sanitary pads allow individuals to identify HPV during menstruation.
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The Drum’s editor-in-chief Gordon Young also awarded his personal favorite a Chip. This went to Fred and Farid Los Angeles for an ad that actually ran.
Most life insurance brands attempt to appeal to families with cheesy, overly sweet messaging. But as a family-owned startup with a minimal media budget, Ladder Life Insurance could not afford to fly under the radar with a typical approach. The brand recognized a truth – when one family member signs up for a really great life insurance plan, the rest of the family playfully jokes about killing the policy holder.
Below, we round up the campaigns that won at the Chip Shop Awards 2022, which took place at The Drum Labs in Shoreditch on June 30.
’Perfect 365 Days of the Year’ by Gusto for Heinz
’Settlements (Favelas)’ by Inbrax for Techno Latam
’The Conservatives, Party’ by AllGood for Labour
’We Keep Going’ by Fred and Farid LA for JCDecaux
’Brace Yourself’ by Stein IAS
’Where are we going?’ by Merkle UK One for Alzheimer’s Research UK
’Ikyiv’ by Ride Shotgun for Ikea
’Learn the Easy Way’ by Haygarth for Duolingo
Fred and Farid for Ladder Life
’The Free Speech Update’ by Miami Ad School for Berlin Adobe
’Local Passport’ by BBD Perfect Storm for Trip Advisor
’They’re Not Coming Home’ by Electric House for Amnesty International
’Idiotisk: The Self-Assembly Coffin’ by TMW Business for Ikea
’A Pen for their ’Mistakes’’ by University for the Creative Arts for Bic
’Sandwich Crisps: The Best Thing Since Sliced Bread’ by Splendid Communications for Walkers Crisps
’Stick Together’ by Momentum Worldwide for Lego
’I’ve only had a couple…’ by DA Creative Studio for Think!
’The Natural Test’ by Miami Ad School
’Unmoldy the Whopper’ for CLR Mold and Mildew Remover
’Itty Titty Stickies’ by Grey London for Superdrug
’Rewards for those who wait’ by Merkle UK One for Guinness
’The Fading Photobooth’ by Alzheimer’s Research UK for M&C Saatchi London
’Timeline Tipp-Ex’ by BBD Perfect Storm for Tipp-Ex
’1%’ by Fred and Farid LA for Fridays for Future
’Breast Cancer Awareness Month’ by Pace Communications for Wonderbra
’Failed Diversity Quotas’ by Grey London for NHS Blood & Transplant
’Google Corporate Translate’ by Krow.x for Google
Check out which of The Drum Awards are currently open for entry.
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